Family-Owned Since 1997
Where ExpertiseMeets the Pour
Wine Demos, Road Shows & Educational Engagements for Retailers, Wineries & Distributors across the Southwest.
What We Do
Our Services
Wine Demonstrations
Expert in-store wine demonstrations that engage customers, build brand loyalty, and drive immediate sales. Our team creates memorable experiences that convert browsers into buyers.
Road Shows
Multi-location road show campaigns that take your brand directly to consumers. We coordinate logistics, staff, and execution across Arizona, Nevada, and New Mexico.
Educational Engagements
In-depth wine education programs that build lasting brand recognition. We educate consumers on vintage quality, winery attributes, and third-party endorsements — without requiring tastings.
Our Story
A Family Business
Built on Expertise
The Wine Advisor is a family-owned company that has been in the food, beverage, and wine industry since 1997. We conduct Wine and Spirits Demos and Road Shows for some of the industry's most prominent retailers, wineries, and distributors.
Our approach is direct and personal — we believe the most powerful form of brand retention is direct customer education and conversation. We help consumers understand a wine's vintage quality, the winery's attributes, and third-party endorsements like Wine Spectator Magazine.
We have increased annual sales up to 28% for certain wineries through our tailored engagement approach.
Our Clients
Trusted By the Best
We've conducted engagements for some of the industry's most recognized retailers, wineries, and distributors.
Retailers
- Costco Wholesale
- Sam's Club
- Safeway
- Fresh and Easy
Wineries
- Precept Wine
- Robert Mondavi Winery
- Ste. Michelle Wine Estates
- Hogue Cellars
- Geyser Peak
- Lindemans
- Freixenet
- Toasted Head
- Brown-Forman Wines USA
- Wine Bow
Distributors
- Breakthru Beverage Group
- Star Distributors of NY
- Southern Glazer's Wine & Spirits AZ
- Southern Glazer's Wine & Spirits NV
Why Choose Us
The Wine Advisor Difference
Pre-Show Site Inspection
We visit locations before each event to ensure optimal placement and maximum foot traffic.
Trained Consultants
A staff of well-trained independent wine consultants, fully insured and professional.
Real-Time Reporting
Sales and inventory data delivered every Monday following a show for immediate restocking.
Supervisor Oversight
On-site supervisors keep the team sharp and ready to assist throughout every engagement.
Ready to Work Together?
Let's Grow Your Brand
Contact Joe Notaro to learn more about our services, coverage areas, and fee structure. We're here to help increase brand recognition, customer loyalty, and sales.
Serving Arizona · Nevada · New Mexico